Recently the company Camprofrío has launched a new spot announcing its new line of chicken breast sausages (later we will talk about them) and it seems that this time its marketing team has fallen into that topic that has been repeated since the Middle Ages, "the parents have children to take care of us when we are old. " Well, it will be no.
Many, many years ago, in a very distant kingdom ...
... lived a family of farmers who had several children, all of them worked the field, large and small, women and men, each fulfilling their role to get the whole family forward.
From those years comes the phrase of "the children come with a bread under their arm", because in the countryside a child was a mouth to feed but also a good pair of arms to work and take care of the elderly. Today, although although it can make us more or less excited that our children follow our steps, I do not think there are many parents who decide to have children so they can continue with the family business when they retire and of course, if they think so , It is very likely that they will be disappointed.
I understand that a father or mother is proud to see that their daughter follows in her footsteps, but I don't think that's the purpose why they decided to become parents in their day.
In our culture, and I am not referring to Spanish or European, but to the culture of being human as a social being, the elders have been cared for by the youngest members of the tribe, generally their children and relatives.
Exploitation of the fear of old age and loneliness
Perhaps it would be an exaggeration to speak of fear, perhaps it would be better to call it "respect", because the one who more or less, at a certain age has asked the question "and how will my old age be?", We will continue with our partner, how We will be in health, how will our environment be in 15, 20 or 30 years. And with the current times it is logical to worry about our quality of life in the future.
The fear of what life will bring us is logical, respectable and typical of each one of us, it is clear that none of us are going to face our future in the same way, in the same way that the future of each one is different from of others (or at least it should be).
For all the above, it seems very good to me that Campofrío, like our bank, cares about our future and that both try to sell us some of their products so that it becomes as bearable as possible, but what I do not understand is that Play with fear by posing situations completely out of place.
Caregivers wishing to be cared for
This is how I see that the sausage brand raises my relationship with my children. "I take care of you now and I hope that tomorrow will be you who give me back all the love I have given you"
Well, if anyone thinks like them I'm going to give him bad news: Nowhere is it written that our children become our caregivers and much less that they have to give us back everything we have done for them and them.
Being a father or mother is not a quid pro quo, here there are no account books, there are no scales. How can you measure affection? Can we weigh the love of some parents towards their children or vice versa? If someone believes that you can "pay" in some way kisses, caresses, sleepless nights, game evenings, those of having to stay awake even if all you want is to get into bed for several days, cracks in the nipples, early weekends, stretch marks, cramps, nausea, hours of contractions, nights making accounts, laughter, innocence, the first word, the first step ... If someone believes that there is any currency that can pay for all that, it is that they did not approach maternity or by chance.
Of course, we are going to make difficult decisions that our children will not like, of course, at some point they will be angry with us for what we do or say, they will feel frustrated and angry, but do we really think they are going to do it to us? pay?
The sausages of discord
I'll be quick. I find it fantastic and it is to be congratulated that a company like Campofrío decide to change your formulations to make your products healthier, some of your products, we should say and I encourage you to continue along that line by reducing the salt content, without going any further (those 2.5gr per package seem a bit excessive) . But we must not forget that sausages are not the most recommended by nutritionists as food for our children, especially if our priorities are to give our children a healthy diet and teach them good habits for their future.
That our children want to take care of us in the future will not depend on some sausages, no matter how much preservatives they go, or if we give them fruit to snack instead of a bun, or because we do not give them what they ask at all times but of who we teach him to be, of how we have prepared him for the path he decides to follow, of the example he sees in us as parents. What do we remember more now as adults, the dishes prepared by our mother and father or the brand of sausages?
