Mattel wants to have an impact on society by selling a type of Barbie different and this year has been done entrepreneur. On June 19, 2014, Mattel's new doll was put on sale on Amazon equipped with a smartphone, a tablet and a briefcase becoming the fundamental tools of the new entrepreneur. In addition, Mattel has updated the profile on LinkedIn, a social network of professionals, in which it stands out with its new job called Dream Incubator and in which she appears as a consultant to help all women play with their imagination, try different careers, and explore the work and professional world.
We remember that Barbie has been experimenting with this model for years, Patricia told us about the computer engineer several months ago and already anticipated that she could be an entrepreneur as a blogger. I think it has covered expectations widely and is positioned as a leader in its entrepreneurship sector while she appears dressed in a sophisticated pink dress, a necklace, a purse and an elegant hairstyle responding to the style of the best fashion schools.
It's about the collection If you can dream it, you can be it which joins the Barbie footballer, Barbie astronaut, Barbie President, Barbie plane pilot and many more that claim to become successful examples for girls who play with them and that, in my opinion, can work. And is that the Barbie Emprendedora is a woman with initiative, charisma and exquisite personal taste as well as important skills to achieve success and undertake with strength.
As I read on Gustavo Entrala's blog, the signature founders have joined this campaign as Girls Who Code, the store One kings lane or the crowfunding site for women entrepreneurs Plum alley. So they go very seriously with the project to disseminate and encourage children to try since they are small.
I think it's a brilliant idea and we will have to see how it evolves. I think that dolls can teach girls many concepts of entrepreneurship and will encourage them to be independent and autonomous, which, at the moment, I think is a great proposal.
