The confidential Y Weblogs They have agreed on the creation of CM Nativos, a company that will be in charge of the marketing of the display and branded content advertising offer of both groups and that will begin to operate in the market on January 1, 2017.
Participated at 50% by each of the groups, the new marketer will be born adding the 11M of unique users of Weblogs and the 10M of unique users of El Confidencial, according to Comscore Spain multiplatform data of October 2016, and will have more than one thousand millions of monthly advertising impressions.
The agreement includes The confidential, leading native generalist medium in Spain, and specialized sites such as Xataka -leader in technology-, Direct to the Palate -second in power-, Babies and More -second in maternity and childhood-, Vanitatis -number 2 in social information-, Vitónica - Fourth in health - and up to 40 headers.
This complementarity will not only increase quantitatively the scope of their joint commercial action, but will also facilitate cross-selling, cross-cutting initiatives and the development of innovative projects in the field of advertising according to the new needs of customers in such an environment. Changing like the current one. Titania Publishing Company Y Social media, a marketer of the Weblogs group, will incorporate their current teams into this new project that will be led, in its initial phase, by the commercial directors of both groups, Manuel Tereisa Y Loles Cebrián.
ABOUT:
Titania Compañía Editorial, S.L. Created in 2001 is the publishing company of El Confidencial. With ten million unique users, 50 million visits and 200 million page views per month, El Confidencial stands as the leading leader in digital native newspapers in Spain and the third most widely read generalist medium in the country.
Medios Nativos Digitales S.L. is the parent company of the group to which Weblogs S.L. and Social Media S.L. Weblogs, created in 2005, is the publishing company of Xataka, Direct to the Palate, Babies and more, Vitónica, Motorpasión, Trendencias and up to 40 headers. With eleven million unique users in Spain, Weblogs is the first group of native media and the leading leader among the publishing companies of specialized publications.
