Mamas Project It is a great photographic-film project that is being carried out in Argentina to promote breastfeeding and increase the rates of exclusive breastfeeding during the first six months of life. Its motto is “He would do it, you can… Give your son a tit”.
According to data from the Breastfeeding Census in Argentina, only 40% of mothers in that country breastfeed their children during the first six months of life being able to do 98% of mothers.
That is why, and because the role of the father has a lot to do with breastfeeding support, it has been chosen to show images of known men in a position to be breastfeeding.
In its first stage, the Mamas Project He held photographic sessions with various characters, comedians, singers, soccer players, all of them from Cordoba, for being the place where the campaign began. Although due to the success it has obtained, they hope to extend it.
They wanted to show images of characters that cover the greatest social fan because the problem occurs in similar values, although for different reasons, in all social classes.
The initiative has the support of the Argentine Society of Pediatrics and has been a success in the promotion of breastfeeding, as well as the motto chosen for the campaign. I am convinced that many parents would give the tit if they could.
