With the first notes of this song we are all able to recognize and sing it. It is a Christmas song that has accompanied several generations since the 70s and has become a Christmas carol. Famosa's dolls go to the portal, and we will remember them. Do you fancy a nostalgic tour through the Christmas of our childhood?
Famosa's dolls go to the portal to get the baby their love and friendship and Jesus in the manger laughs because he is cheerful, and Jesus in the manger laughs because he is cheerful. Christmas Eve of love, jubilant Christmas, is the happy message of Famosa dolls.
The original ad
The first announcement that captivated the hearts of children and young people (those who were lucky enough to have television at home at the time) is from the early 1970s, which heads this post.
It is in black and white, and the protagonists are the Andarinas dolls, which had a mechanism that made them walk. It is clear that the special effects were not important, and we see the dolls walk, which should be the stars of the brand, mechanically.
A group of boys and girls dressed as shepherds appears singing the song, with Christmas instruments, such as zambomba. The whole announcement is in a set.
Color arrives
In the 80s the ad was modernized, we change the black and white for the color and the stage becomes real, a beautiful winter town where some girls are walking, with their wrists in their arms, towards a nativity scene. In the ad are all girls who show their dolls spellbound to the camera while facing the portal.
That image of girls alone by the people, at night, something unthinkable in advertising today comes to mind, apart from many memories.
Without Bethlehem portal
In 1994 there is a new announcement, this time we moved to the heart of a home (a large house) in a very Christmas atmosphere, snowing and with a snowman who wants to be part of the party. The song has been versioned, with new arrangements and more choral.
The main difference is that they reappear with the girls, a boy. And there are more toys (many more, something unthinkable today) apart from dolls, as the brand is expanding and diversifying. The Bethlehem portal that is mentioned in the lyrics does not appear.
"Famosa's toys" (which we don't see)
In 1999 there is a change in the lyrics of the song that is already popular throughout Spain and that crossed borders. Instead of "Famosa dolls" appear "Famosa's toys", precisely because of that diversification referred to earlier.
But the most novel thing is that neither dolls nor any other toy appear. The brand at this point does not need to show the product (what any company wants) and we would even say that they do not need to show any image: just your song.
For the first time the family appears. A more current and modern perspective that will remain. The background song is heard about images of children with their father, grandmother ... and a message labeled:
At Christmas the child and the family are the most important in Famosa. It's Christmas all year because they are our family.
Present and past
We arrived to a 1999 advertisement but what good could happen for one current. There has been a twist here, because the advertisement appears in the old advertising, something like a "metanuncio".
Sepia images that remind of other eras are mixed and the stage is the modern white living room, parents are watching the first video we talked about on their computer, while another famous Famosa ad appears on TV.
A boy and two girls play with different toys and dolls at home. The parents played with the first Famosa and saw the first announcement in their childhood, and the children now continue to see ads of the brand and growing with their toys.
I believe that the current announcement would not differ much from the latter. Appeals to nostalgia, memories of parents, and the illusion of Christmas. Perhaps in a more real, more modest room, with two children instead of three, and fewer gifts by the tree.
Maybe it would be an announcement that no toys appeared, that appealed to solidarity and family as a strong point of the holidays. The fact is that this Christmas there may be fewer gifts at home; but, like every year, we will have the announcements of the Famous dolls in the summaries or "mix" of television, and in our hearts.
